Jocelin Caldwell is an experienced Human Resources strategist and leadership coach with over 20 years of experience helping organizations build engaged, high-performing teams. As Founder of Reimagine Work, she leads a team of 15 HR professionals who partner with purpose-driven businesses across Canada to strengthen culture, reduce turnover, and improve leadership effectiveness. Jocelin’s background spans recruitment, performance management, organizational design, and culture transformation.

She is known for her practical, human-centered approach to people strategy that blends compliance with creativity. Jocelin holds a BA from the University of Victoria, is a Certified Career Development Practitioner (CCDP), Registered Rehabilitation Professional (RRP), and Professional Certified Coach (PCC) with the International Coaching Federation.

Key Phrases: People and culture strategy, Culture transformation, Difficult conversations, HR advisory, and Fractional HR leadership.